Pharma
The Pharmaceutical sector has gone through a series of relevant changes during the past years, due to the increase in the sanitary expense. Several studies establish a series of general trends within the sector:
- Allow the patient to have a bigger capacity of decision to choose the medicines.
- New information sources as pharmacies, medical assistants and Internet to advise the patient. The pharmaceutical companies need to be sure that they are offering the accurate levels of service to the doctors, and verify that the patients, pharmacists and medical assistants are also well informed.
- The traditional force of sales will modify its current roles towards customized sale for each and every client’s segment. Therefore new executive roles and multifunctional teams will arise defending the interests of the client and allowing the implementation of Customer Relationship Management (CRM) techniques to verify that the relationship are useful and tailored to each client.
- Bigger automatization of the sales force as an increase of the sales productivity and an improvement of the reports produced.
Delaware, aware of the trends in the sector for the following years, has reinforced the set of services oriented to the pharmaceutical sector and offers:
- Business Intelligence systems for the follow-up of business indicators and sales both on the operational to departmental level and on the business unit level.
- Management Systems that improve the relationship with the client (CRM).
- B2B systems to integrate with external platforms to the already existing systems at the laboratories.
- Management Systems for clinical testing.
- Mobile systems for the process automation of the sales force process business.
- Multimedia Content management Systems for the sales force.
